About LeelineWear
Not a trading company. Not a mega-factory that ignores small orders. A 20,000 sqm facility in China, purpose-built to give growing brands factory-direct quality without the factory-direct friction.
Our Story
Built for Brands That Demand More
Built on a simple belief: every brand deserves a manufacturing partner who cares as much about quality as they do.
Founded in 2015 and ISO 9001 certified since 2016, LeelineWear operates a 20,000 sqm facility in China, producing over 1 million eco-friendly garments annually with 200+ skilled professionals and 12 automated production lines.
Every process — fabric inspection, cutting, sewing, printing, and packaging — is completed in-house. No outsourcing, no middlemen, no quality gaps. We've earned the trust of brands worldwide through consistent quality, transparent communication, and on-time delivery at every scale.
Our Mission
Your Trusted Manufacturing Partner
To be the most reliable custom sportswear manufacturer for growing brands worldwide — delivering on-demand customization, consistent quality, and genuine partnership at every step.
For Our Clients
We make custom manufacturing accessible — whether you need 100 units to test a new design or 50,000 to restock a bestseller. From fabric selection to final delivery, every decision is guided by your brand's success, not our convenience.
For the Industry
We raise the standard for what a China-based manufacturer can be — transparent pricing, ethical production, and communication that feels local even when you're 6,000 miles away.
Our Values
What We Stand For
These principles guide every order, every decision, and every relationship we build.
Do What We Say
We make promises we can keep. Deadlines are commitments, not estimates.
Keep Improving
We invest in technology, training, and processes — not because we have to, but because your brand deserves better every year.
Stay Humble
Growth hasn't changed our commitment. Every client gets our full attention — regardless of order size or brand age.
Respect People
Fair wages, safe conditions, ethical supply chains. The people behind your products matter as much as the products themselves.
Embrace Responsibility
Sustainable materials, plastic-free packaging, and eco-conscious production — because manufacturing shouldn't cost the planet.
Our Vision
Shaping the Future of Sportswear Manufacturing
To be the manufacturing partner that growing brands search for first — known worldwide for quality craftsmanship, ethical production, and a service experience that feels built around you.
We're building a future where "Made in China" stands for transparency, care, and partnership — not just cost savings. Where every brand, from startup to enterprise, has access to world-class manufacturing without compromise.
Not Sure Where to Begin?
Whether you have a complete tech pack or just a sketch on a napkin, our team can guide you from concept to delivery. Let's talk about your vision — no obligation, no pressure.
Our Founder
Meet Sharline Shaw
Sharline Shaw
Founder & CEO
Sharline founded LeelineWear in 2015 after spending years in the garment industry watching small and mid-size brands get squeezed out by factories that only cared about volume. She saw an opportunity: build a custom sportswear manufacturer that treats every brand — regardless of order size — with the same attention to detail and commitment to quality.
Under her leadership, the company has scaled from a single sewing line to a global operation. Sharline remains hands-on in the business, personally overseeing client relationships and ensuring the founding values — transparency, craftsmanship, and genuine partnership — are embedded at every level.
When she's not on the factory floor or meeting with brand founders, Sharline advocates for sustainable manufacturing practices and ethical supply chains across the industry.
Our Team
Sales Team
Your first point of contact — ready to understand your brand and guide you to the right solution.
Cassidy
Sales Representative
10+ years in apparel export. Specializes in helping brands scale from samples to full production runs.
Wanda Lee
Sales Representative
Expert in custom teamwear and corporate apparel. Known for lightning-fast quote turnaround.
Andie
Sales Representative
Specializes in startup and small-batch orders. Passionate about helping new brands launch their first collection.
Grace
Sales Representative
Focused on European and Australian markets. Fluent in English and Mandarin with deep product knowledge.
Winnie
Sales Representative
Specializes in fitness and activewear brands. Former buyer for a major sportswear retailer.
Zoe
Sales Representative
Specializes in North American brands. Known for her proactive communication and problem-solving approach.
Our Team
Marketing Team
The storytellers who bring your brand's vision to life through content, design, and strategy.
Opal
Marketing Specialist
Leads brand strategy and digital marketing. 8+ years connecting B2B manufacturers with global audiences.
Iris
Marketing Specialist
Creates case studies, product guides, and educational content that helps brands make informed manufacturing decisions.
Rita
Marketing Specialist
Manages our global social presence. Showcases our production capability and client success stories.
Yvette Ye
Marketing Specialist
Creates brand assets, product catalogs, and visual content. Expert in translating brand identity into print-ready designs.
Cherry
Marketing Specialist
Drives organic visibility for LeelineWear's digital presence. Ensures brands can find us when they need a manufacturing partner.
Ellie
Marketing Specialist
Documents our factory, products, and process. Produces high-quality visual content for brands and marketing.
Our Team
Sourcing & Support Teams
The behind-the-scenes experts who keep your supply chain running smoothly — from fabric sourcing to quality control to logistics.
Sumi
Sourcing Manager
15+ years in textile sourcing. Maintains relationships with 200+ fabric suppliers across Asia.
Lula
Business Assistant
Your daily point of contact from inquiry to delivery. Handles order follow-ups, sample tracking, and keeps you updated at every stage of production.
Sandy
Business Assistant
Supports client communication and order coordination. Prepares quotes, manages documentation, and ensures your inquiries get answered within hours — not days.
Frieda
Senior Sourcing Specialist
Sources premium fabrics and trims from vetted mills across China. Negotiates mill-direct pricing so your cost stays competitive without compromising quality.
Lynn
Procurement Manager
Manages end-to-end supplier relationships and material procurement. Ensures every fabric batch meets OEKO-TEX standards before production begins.
Vivian
Supply Chain Specialist
Optimizes global supply chain from raw materials to final delivery. Coordinates DDP shipping, customs clearance, and multi-destination fulfillment across 40+ countries.
Lisa
Warehouse Manager
Oversees finished goods storage, inventory tracking, and order fulfillment. Every shipment is QC-checked before it leaves the building.
Bob
Warehouse Specialist
Handles daily picking, packing, and dispatch. Coordinates multi-destination shipments with real-time tracking updates.
Tristan
IT & Systems Manager
Manages our digital infrastructure, ERP system, and client communication platforms. Keeps everything connected.
Why Choose Us
Why Choose LeelineWear
Six reasons growing brands trust us as their manufacturing partner.
Premium Quality
AQL 2.5 standard inspection on every order with multi-point quality checks at every production stage, ensuring consistency from first sample to final shipment.
Full Customization
Custom fabrics, trims, labels, packaging, and hang tags. Your brand identity, fully realized — not a generic template.
Smart Production
Technology-driven workflows reduce lead times and eliminate human error. Real-time order tracking keeps you informed at every stage — no chasing, no guesswork.
Flexible Pricing
Clear pricing for every order size — line-item quotes with no hidden fees. MOQs start at 100 units for emerging brands.
Scalable Orders
From 100-piece test batches to 50,000-piece production runs. Same quality, same attention to detail — at any scale, at any speed.
Continuous Innovation
In-house R&D team constantly exploring new fabrics, techniques, and technologies. Your products stay ahead of the curve.
Factory Introduction
Where Your Products Come to Life
A fully integrated production hub designed for efficiency, quality control, and scalability at every stage.
20,000
Square Meters
12
Production Lines
1M+
Annual Capacity
25%
Efficiency Boost
Smart Tech Integration
ERP production tracking, automated cutting systems, and digital pattern-making drive a 25% efficiency boost across all 12 production lines.
Rapid Scaling
1M+ units annual capacity with flexible production scheduling — scale from samples to full production without switching factories.
Ask about a virtual factory tour — see where your products will be made before you commit.
Certifications
Internationally Recognized Standards
Our certifications reflect our commitment to quality, safety, and ethical manufacturing — audited and renewed annually.
ISO 9001 Certified
Quality management system independently audited since 2016. Ensures process consistency, traceability, and continuous improvement across all production stages.
BSCI Audited
Business Social Compliance Initiative — audited for ethical labor practices, safe working conditions, and responsible supply chain management.
OEKO-TEX Standard 100
Every fabric tested for harmful substances. Certified safe for skin contact — from performance wear to everyday essentials.
Trusted By
200+ Brands Launched
From startups shipping their first 100-piece order to established brands running seasonal collections — we're proud to be the manufacturer behind their success.
200+
Brands Launched
40+
Countries Shipped
1M+
Garments Annually
98%
Client Retention
Ready to Work With a Manufacturer Who Cares?
Get a free quote, fabric samples, and a concrete custom sportswear production proposal within 24 hours. No obligation, no pressure — just an honest conversation about your brand's needs.